Monday, February 1, 2010

Mermaids in Advertising

Mermaids are everywhere! They are on signs, in movies and television, and especially in advertisements. One of the earliest mermaids I remember seeing everywhere as a child was the one on a tuna can. If you've ever eaten tuna you probably recognize the Chicken of the Sea mermaid. I hate the way tuna tastes, always have, but I always wanted to buy a can to have the pretty mermaid. Well, to be perfectly honest I wanted to be that pretty mermaid. I also remember wondering how she got her hair to do that bump.

Why Chicken of the Sea? According to the company "In the "old days," fishermen referred to the white albacore tuna as "chicken of the sea." It was called this because the white color and very mild flavor reminded them of chicken. The founder of the company thought this would be a unique name for a brand of tuna, and the Chicken of the Sea brand is now widely known in the Americas."  They also developed a really cute jingle! "Ask any Mermaid You Happen to See... What's the Best Tuna? Chicken of the Sea!"

Back in the 50s Chicken of the Sea had a Pirate ship restaurant built in Disneyland. The Pirate Ship Restaurant served tuna sandwiches, tuna salad, and tuna burgers. The restaurant was known as Captain Hook’s Pirate Ship and alternately the Chicken of the Sea Restaurant.  For more info about this ship go here http://www.davelandweb.com/chickenofthesea/
Unfortunately several years ago they changed the look of the mermaid and not for the better. She looks less attractive and is no longer a quirky mermaid, just one of the crowd.

A few years ago Jessica Simpson (who is either stupid or a genius) repopularized the brand on her show Newlyweds.

1 comment:

  1. Thanks for stopping by! haha. I love Chicken of the Sea! Mmm.

    ReplyDelete

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